Nectr enjoys a solid start to 2022
The bee’s knees: Australian renewable energy startup Nectr enjoys solid start to 2022
Offering 100% carbon neutral, 100% GreenPower energy plans, as well as solar and battery bundles, with no up front costs or finance.
AUSTRALIA, 7 MARCH 2022
Australia’s freshest renewable energy focused company, Nectr launches a multi-channel campaign to challenge existing market players and position Nectr as the greener, cleaner future of energy.
From 7 March 2022, the creative campaign developed by Mr Wolf will launch across TV, social, digital and point of sale.
The campaign creative plays on the brand’s name with one of Earth’s creatures most affected by climate change – bees. In the TVC, bees drive a movement for change - away from big energy polluters and towards better, cleaner energy.
The campaign appeals to the 49% of Australians unhappy with their existing energy provider and offers Nectr’s promise of responsible, sustainable and, most importantly, affordable energy options.
Nectr offers 100% GreenPower and 100% Carbon Neutral electricity plans, plus solar and battery bundles. The Australian business ranks in the top 10 of Australian energy retailers in Greenpeace’s 2022 Green Electricity Guide, has Climate Active certification and GreenPower accreditation.
“We want all Australians to have confidence in the future of their energy, and Nectr is playing our part in only offering cleaner, affordable renewable energy,” said Karren Challoner-Miles, Chief Marketing Officer.
“Australians want uncomplicated energy, that is good for their wallet as well as the planet. Nectr’s brand campaign is a call to action for customers to make the switch to make a difference.”
Michael Stevenson, Managing Partner, Mr Wolf said, “Nectr is serious about improving energy in this country and taking on the current inaction of the energy market. It’s exciting to be part of a campaign that highlights the authenticity of Nectr’s vision for the future of energy in Australia.”
Nectr’s, how energy is meant to bee campaign launched across NSW, SE QLD and ACT this month.
Established in Australia in 2019, Nectr is committed to providing smarter energy products that will allow customers to control their energy usage and management. Nectr currently operates across New South Wales, South East Queensland, South Australia and ACT. Nectr offers solar and battery bundles and a buy now pay later battery to add to existing solar. With backing from Hanwha Energy Australia, one of the global leaders in renewable energy solutions, Nectr aims to deliver affordable renewable energy to Australian consumers and drive the development of a clean energy future.
About Mr. Wolf
Mr. Wolf is an award-winning agency based in Chippendale, Sydney, and is headed up by Tony Singleton and Michael Stevenson. Combining big agency experience with challenger brand smarts and the latest in behavioural science, Mr. Wolf is a more nimble agency focused on solving business problems, not just creating campaigns. Mr. Wolf helps challengers and underdogs take a bigger bite out of the competition, and works with teams at Nectr, Breville, NobleOak, Nestlé, Grey Goose and GoGet to name a few. Mr Wolf have been recognised for their work with an Effie Award, as well as Finalists in both the Mumbrella awards and the CommsCon Awards.
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