Digital Designer & Content Creator

This role combines paid media creative production, landing page development, short-form video creation, and performance-driven design within a fast-growing solar & battery energy business.

The focus of this role is strongly digital-first and performance-oriented, supporting commercial growth objectives through data-driven creative execution.

Key Responsibilities

· Develop and refine campaign-specific landing pages aligned with acquisition strategy

· Conduct A/B testing and recommend optimisation improvements

· Maintain website tracking tools and tagging (Google Analytics, Tag Manager, Hotjar etc.)

· Support optimisation initiatives focused on improving cost-per-lead (CPL) efficiency and lead quality.

· Create high-performing paid media creatives for platforms such as Meta, Google and Display channels

· Develop performance-led visual concepts aligned with campaign strategy and brand

· Produce static and short form video assets optimised for lead acquisition (Solar & Battery)

· Support content calendar execution and social campaign rollouts

· Ensure brand consistency across all social and digital channels

· Design and optimise EDM templates and lifecycle communications

· Support CRM automation visuals and customer journey flows

· Improve customer engagement touchpoints across acquisition and retention stages

· Contribute creative insights to help balance campaign performance with cost-efficiency objectives

· Ensure all digital assets are on-brand and compliant with regulatory guidelines

Behavioural Expectations

· Outcome-driven and commercially minded

· Detail-oriented with a data-driven mindset

· Collaborative and cross-functional

· Proactive and solutions-focused

· Accountable for performance outcomes

Essential Qualifications and Experience

· Tertiary qualifications in graphic design, visual communications, UX, or a related field

· Strong design and creative skills, with proficiency in Adobe Creative Suite (Photoshop, Premiere Pro), Canva, Figma, or similar tools, including experience creating social media and paid advertising creatives

· Video editing capability, including short-form content (Reels, YouTube Shorts, etc.)

· Experience managing social media (organic & paid) and designing for lead-generation or conversion-focused campaigns, with an understanding of paid media and performance marketing principles

· Working knowledge of front-end and back-end website processes, with the ability to collaborate effectively with developers

· 1–3+ years’ experience in graphic design, content planning, or marketing coordination within a service-based industry (e.g. energy, telecommunications, insurance, banking, finance)

· Experience creating social media and paid advertising creatives

· Some knowledge CMS, and familiarity with web tracking tools (Google Analytics, Tag Manager etc.)

· Strong written and verbal communication skills

· Ability to manage multiple projects in a fast-paced environment

Please add a link or file of your portfolio to your resume.